Posts tagged “Marketing

Tip from Acquisitions/Marketing Intern Thomas Witholt

ThomasAs someone who will hopefully be employed as a professor in the not-too-distant future, I have a vested interest in the publishing of academic research.  Interning at Syracuse University Press has helped me see the workings of a very important part of academic research that I had not previously understood, the actual work of making someone else’s work available to a wide audience.  I have been fortunate to work in both Acquisitions and in Marketing, and doing so has given me a nice perspective on the publishing process, from manuscript to sold book.  Seeing the practical outcomes of other authors’ choices of organization, topic, style, and audience, reminds me of the importance of these factors for making one’s work accessible and appealing to others.  This is especially helpful when I am lost in my own, sometimes abstract, thoughts about my research.  Though I don’t think scholarship should be guided by marketability, the ease of writing a catalog description or of drafting a publication proposal for editorial review is often a sign of the work’s clarity and attention to perspective audience.  Working at the Press has provided me with clear examples of the way that academic work does not exist in a vacuum, and it makes me think (concretely, not just based on abstract advice from others) of how best to attend to concerns such as audience and style from the very first draft.


Marketing Intern Katie Tull Reveals the Key to Success of a University Press

Katie TullInitially, my attraction to SU Press was its size. Hidden from the iconic image of “The Hill,” this Press is kept tucked away; but it still manages to have over a thousand titles under its belt. I knew that this internship would aid me in my education of publishing, but I wanted to know about the community of a press as well.

The community of SU Press is a big part of its success in the category of University Press’s.  I believe a University Press should have variety, which SU Press certainly does; it should also aid to the reputation of the University outside of its normal boundaries. SU Press’s variety of subjects and studies that it publishes each season supports the profile of the University where it may not normally be noticed.

In the Marketing department, I’ve gained more than experience for my resume. The projects and tasks I’ve been assigned have given me a new outlook on all of the work that is put in by just one team in a Press. My contact with authors, drafting blurbs, and research have instilled not only a new set of skills, but a confidence to be more independent with future projects I get to be a part of.


Meet Our Marketing Intern: Sylwia Dziedzic

SU Press welcomes Sylwia Dziedzic as the newest Marketing Media Intern.  As a Master’s student at the Syracuse University i-School, with a Bachelor’s degree in Information Management and Technology/Minor in Writing and Rhetorical Studies, Sylwia has acquired significant skills and experience applicable to the field of marketing.  Prior to her time here at the Press, she interned at a local start-up company, BrandYourself.com and was a Marketing/Information Technology intern for the Institute for Veterans and Military families.

Along with her professional skills, Sylwia keeps busy with various organizations on campus such as the SU Polish Club, Outdoor Club and Women in Technology Group. With her media and blogging experience, she will be assisting the Press on a number of marketing projects including blog posts, author/staff interviews and theme brainstorming.  Sylwia is a motivated individual with an optimistic attitude and we look forward to having her on our team this summer.